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The LA Midwife Collective offers holistic midwifery and doula services in Los Angeles, specializing in home births, prenatal and postpartum care, and childbirth education. The site highlights their team of experienced midwives, personalized care, and natural birth philosophy, catering to families seeking alternative, supportive, and woman-centered birthing experiences. 

Attracting traffic to the site is essential for raising awareness about their services and connecting with expectant parents looking for personalized, out-of-hospital birth options. Increased visibility helps educate potential clients about the benefits of midwifery care, builds trust in their expertise, and ultimately grows their client base.

Challenges

The site had no good organic traffic 

The keywords chosen had high competition

They wanted to see results in the first month of the campaign 

The internal pages had little content and were optimized

The site's domain authority was low

Solutions

  1. Comprehensive keyword research, focusing on niche-specific terms like “water birth Los Angeles” and “home birth Los Angeles” to align with their target location and services.
  2. Optimized relevant pages to improve rankings for these keywords, ensuring content was both search-friendly and valuable to users.
  3. Enhanced website navigation by refining internal linking structures and using SEO-friendly text links to improve crawlability and user experience
  4. Implemented a consistent backlinking strategy, building 6-7 high-quality, niche-relevant links per week to boost domain authority and search visibility




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