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SEO Strategy

SEO GOALS

Increase website traffic and improve search engine rankings.

Quality traffic is the lifeblood of any website. Without visitors, there are no conversions, and without conversions, there is no revenue. 

Having a solid SEO strategy in place is crucial for attracting more users to your website and converting them into customers or clients.

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Content Calendar Samples

Law Company Content Calendar Sample

Every day people search for legal advice and services online. As a law company, it is important to have a strong online presence to attract potential clients. A content calendar can help you plan and organize your content strategy, ensuring that you consistently provide valuable information to your audience.
The content calendar should include a variety of topics related to your expertise, such as specific areas of law, current events or changes in laws, and general legal advice. It is also important to include promotional content for your services, but it should not be the main focus.
Here is an example of a law company's content calendar for a month:
Roofing Content Calendar Sample •

Roofing Content Calendar Sample

Potential customers seeking roofing services often have questions and concerns about the impact on their energy bills, the best materials to use, and how to maintain or replace certain aspects of their roof. They often turn to online resources for answers and guidance.
Offering this content on your website not only provides valuable information for customers but also showcases your expertise and boosts your credibility as a roofing company.
Photo by Pixabay on Pexels
Roofing Content Calendar Sample •

Electrical Content Calendar Sample

People seeking electrical services often do extensive research online before choosing a company. HB Electrical's content calendar is designed to provide valuable and informative content for potential customers, establish trust and credibility, and ultimately drive more traffic to their website.

The content calendar includes informational, educational, and promotional content with a mix of formats such as blog posts, infographics, videos, and social media updates. It also incorporates relevant keywords and hashtags to improve search engine rankings and reach a wider audience on social media.

Here is an example of HB Electrical's content calendar for a month:

Website Traffic Improvement Photos

Sample 2 •

From 684 to 32,600 in 3 Months

The power of SEO can truly transform a website's visibility and reach. In 3 months, we were able to help an electrical company's website increase its monthly organic traffic from 684 to 32,600!
The target is to gain more traffic and eventually increase the website's authority and ranking on search engines. By implementing these SEO strategies, the electrical company was able to attract more potential clients and see a significant increase in leads and conversions.

Traffic from 0 to 1200 Visitors

Zero web-traffic is a common concern for businesses, especially new ones looking to establish their online presence. But with proper strategies and tactics, it is possible to drive traffic to your website quickly.

In just two months, a beauty blog managed to increase its web-traffic from 0 to 1200 visitors. The key behind this success was a combination of consistent and quality content creation, social media engagement, and search engine optimization.

Blog Post Optimization Samples

Post Optimization Sample2

User's search intent informs the type of content that would best satisfy their needs. Understanding and catering to the intent behind a search query is crucial for creating effective content that ranks well on search engine results pages (SERPs).

Understanding search intent allows content creators to strategically craft material that resonates with their audience. Besides matching search intention, it is equally important to ensure that the content provides value and is relevant to the target audience

Posts Optimization Sample1

Each blog post is optimized with SEO-friendly titles and meta descriptions, making it easier for search engines to index the content and for readers to find the information they need.
For example, a post on "Understanding Tax Laws for Small Businesses" may have a title such as "Navigating Tax Laws: A Guide for Small Business Owners." The post's meta description would read "Learn about important tax laws and regulations that small business owners should be aware of to avoid legal disputes and penalties."
The meta description includes relevant keywords and provides a clear summary of what the post will cover, enticing readers to click and learn more.

On-Page Optimization Samples